Just helped a local 3rd party inventor with a Money magazine article...his company was selected by HARO.com for a story in Money Magazine. Turns out lots of news organizations use this website and twitter feed to find sources for articles. All you have to do is sign up for the daily blog posts to see if a reporter is looking for you as a news source.
Go to http://helpareporter.com/ to check them out.
Founded in 2008 by serial entrepreneur Peter Shankman, Help A Reporter Out (HARO) is one of the fastest-growing social media services in North America.
Every day, HARO brings nearly 30,000 reporters and bloggers, over 100,000 news sources and thousands of small businesses together to tell their stories, promote their brands and sell their products and services.